Alala

Alala is a luxury women’s activewear brand — a tastemaker of fashion and function that redefine the meaning of living an active life.

From the ground up, I worked closely with the client to develop a user experience and interface with an emphasis on the product lifestyle imagery. Luxury activewear is a trendsetting genre and the result is an elegant website with online creative that speaks true to the brand. Agency: Lemonade NY

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