Lemonade NY is a full-service creative agency in New York City. I spent five years cultivating its UX, design and development, establishing a vivid presence in the fashion eCommerce design firm world.
Featured here is the last company identity transformation before I left the agency. The result is elegant and timeless responsive design. The textured monochromatic images scale with the browser, emotionally communicating simplicity and elegance, honing in on the beauty of the work created.