When I was a kid my dream was to become an culinary fireman who could create acrobatic caricatures of musicians. Very ambitious, and not far off from choosing design — a multi-disciplinary trade with many unexpected forms and turns, every project a unique challenge.

Aside from learning that tacos on Tuesday are essential and owning a yacht is not really practical, I have developed a deep understanding of the digital space, educating clients and consumers alike in the high-end fashion, retail and corporate world.

An obsession with web usability – combined with a keen eye for design – has resulted in pixel-perfect creative work, converting brand, store and business concepts into robust online experiences.