Fantasy Gifts have long been a holiday tradition for the retail world. Each year, several fantasy gifts are assembled and promoted via their online catalog and was long overdue to integrate online.
AGENCY
Neiman Marcus
Role
UX/UI Design Lead
Year
2017
AGENCY
Neiman Marcus
ROLE
UX/UI Design Lead
YEAR
2017
Initial sketches
Based on some of the past seasons' gifts like Noah's Arc, QB camp with Joe Montana, motorcycle tour with Keanu Reeves and a custom suit of armor, the ideas were flowing. How about creating elaborate virtual reality scenes with all the fantasy gifts within an environment?
collaboration
Combined forces with marketing and creative teams to think how best the story could be told for each fantasy gift. What information is most important? How can the user navigate easily between fantasy gifts? How easily can they shop each product?
Final Product
Each fantasy gift page was crafted with immersive content, parallax scrolling, global navigation and the ability to easily shop or share each gift online. The experience is responsive and resonates across all devices.
Neiman Marcus Fantasy Gifts
UX & Visual Design
Fantasy Gifts have long been a holiday tradition for the retail world. Each year, several fantasy gifts are assembled and promoted via their online catalog and was long overdue to integrate online.
