Within the Smithfield Foods pork producing family, Smithfield is the most well known and ubiquitous consumer brand. The design templates and components library we created for all Smithfield Foods brands were applied to Smithfield.com, setting the tone for the other brand sites.
Taking cues of faded letterpress wood type, layered textures and saturated colors from the brand's identity, we incorporated the big, bold and meaty methodology into the overall visual direction of the website — resulting in a unique interplay of edgy brand aesthetic meets functional shopping experience.
Taking cues of faded letterpress wood type, layered textures and saturated colors from the brand's identity, we incorporated the big, bold and meaty methodology into the overall visual direction of the website — resulting in a unique interplay of edgy brand aesthetic meets functional shopping experience.
