In conjunction with the launch of their denim collection and print campaigns, A|X needed an engaging online experience to represent their updated brand identity. Worked closely with the client and led the Lemonade team, providing ongoing UX and creative consult to enhance the Armani Exchange brand online.
Armani Exchange
UX & Visual Design
AGENCY
Lemonade NY
Role
Design Director
Year
2013-2014
AGENCY
Lemonade NY
ROLE
Design Director
YEAR
2013-2014
Denim Fit Guides
Introduced the denim landing pages and fit guides, where a user can visually compare the fit of two pairs of jeans side by side.
Armani Exchange
UX & Visual Design
In conjunction with the launch of their denim collection and print campaigns, A|X needed an engaging online experience to represent their updated brand identity. Worked closely with the client and led the Lemonade team, providing ongoing UX and creative consult to enhance the Armani Exchange brand online.
Agency
Lemonade NY
ROLE
Design Director
YEAR
2013-2014